Staying Up-to-Date With Your Signage

Did your restaurant have a great super bowl party? Did your clothing company offer a must-have discount on tank tops last summer? Maybe your office supply store advertised an awesome sale on school supplies last August.

Even if these events were well-marketed using well-designed signs and banners, which according to the U.S. Small Business Association can attract up to 50% of your new customers, knowing when to take your signs down can be just as important as putting them up. But don’t just take them down – replace them with fresh, up-to-date custom vinyl signage from SignsInASnap!

It makes sense that your signage should attract positive and frequent

attention. But if you want to increase that attention three-fold, consider replacing the sign with a new one on a regular basis. Here are 5 great reasons you should always consider refreshing your signage.

  1. Consumers stop looking when they know what they’re going to see. If you’ve had the same sign up for months, it could stop being an eye-catcher and start to blend in with the rest of your scenery. That’s when it’s time to change it up!
  2. Signs that market past offers or promotions send the message that you’re not on top of your game. If you’ve still got your “half-off draft beer sign” from your Super Bowl XLV party hanging from your bar counter, you look like you’re slacking and that’s unimpressive. Start a great new promotion and get the word out with a new sign today!
  3. If you’re not updating your signs, you’re not updating your promotions. No one wants their business to become hum-drum. New sales, events and offers generate interest and keep your business looking fresh and in-the-know. And now, promoting your ever-changing offers is easy with SignsInASnap!
  4. Out-of-date signs can cause confusion. No one wants to end up with an angry customer who saw a custom A-frame sign outside your store that said her sweater should be half off when you stopped running that promotion last week. Your customers are looking at your signs – so they’d better be telling the truth!
  5. New signs attract new eyes. Even if your signs aren’t promoting a time-sensitive event, they still may not be realizing their maximum potential if they’ve been up for too long. Consider creating a new sign with the same message but with new colors or fonts. It will change the feel of the sign and create a new focal point for consumers.

Don’t forget to stay up-to-date and fresh with your signage. Now you can do it all in one place with!

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