Creating the Best Custom Vinyl Signs and Banners for your Business

If your company has the talent and budget in-house it is crucial to start, if you haven’t already, creating custom vinyl banners and signs. Creative and targeted banner graphics are an effective method to make your company stand out from the competition.

We have put together a few key tips for creating the best vinyl signs and banners!

1. Readability counts for everything. If your customers can’t read the message, they won’t know what you are trying to say! Regardless if they are walking or driving, potential customers should be able to easily read and understand your message.

2. Limit the number of fonts to use in your vinyl signs. Not only will multiple font styles confuse your reader, but over-the top signs look cheesy and detract customers. Commonly used fonts are Sans serif fonts like Helvetica, Futura, and Ariel.

3. Use logos, graphics and images to make your message stronger. Limit use of these elements as to not overpower the message.

4. Coordinate colors. Use high contrasting foreground and background colors to make your message and graphics pop.

5. Work within your margins. Know the size of your banner or sign and design accordingly. Don’t try to stretch the message or distort graphics to fit the size you want, either expand the artwork and message, or reduce the banner size. Likewise, don’t cram too much information into a small banner or sign. Balance is key.

Follow these simple steps and you are on your way to a great custom vinyl sign or banner. If you don’t have the resources to design your own items, don’t worry – we are here to help! Our team of design professionals has created a variety of templates that will help spread your message! Let us know what projects we can get started for you! Have more ideas on creating the best possible vinyl banners and signs? Let us know in the comment section below.

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