01.13The Most Valuable Signage Locations
Have you ever wondered where the most expensive and most valuable outdoor signage real estate is located in the U.S.? Well, we did! So we did some research and it was no shock to find out the answer: Times Square in New York City, New York.
New York City is a tourist magnet, drawing nearly 5 million tourists in the month of December alone! There are two billboard locations that are easily considered the most prime signage real estate in the U.S. (and perhaps in the world!), known by the addresses “One Times Square” and “Two Times Square.”
So how does a company or brand gain access to such a prime billboard space to expose their brand to the 500,000 visitors that New York City sees every single day? Easy, if you’re willing to fork over upwards of $4 million for one of 12 coveted spots AND be willing to agree to an un-breakable five to fifteen year contract! That explains why these prime billboard locations are frequented by brands like Dunkin Donuts and other Fortune 500 companies.